Hintergrundbild MusikerKonstantin Wecker at 3nach9, Aspekte & NDR Das! & more?Patricia Kaas at Markus Lanz, Schlagerboom, ARD Buffet etc.?Adam Cohen at Ina's Nacht, 3sat kulturzeit, NDR Kulturjournal & Co?Tanita Tikaram at ZDF Fernsehgarten, Brisant, mo:ma & more?All SCOUT !Scout Promotion Logo
Hintergrundbild ModeratorNicole Schwalbe alias Lilly Fröhlich at ARD Brisant,
MDR um4, BR Abendschau etc.?
Author Sven Voelpel at ARD Livenachneun, NDR, BR, WDR & more?Author Felix Beilharz at ZDF Volle Kanne, BR, DW-TV & more?Prof. Dr. Christa Olbrich at Livenachneun, MDR um11, SWR & Co.?AlsoSCOUT !Scout Promotion Logo
Hintergrundbild MusikerHintergrundbild MusikerKonstantin Weckerin 3nach9, Aspekte & NDR Das! & mehr?Patricia Kaasbei Markus Lanz, Schlagerboom, ARD Buffet usw.?Adam Cohenbei Inas Nacht, 3sat kulturzeit, NDR Kulturjournal ...?Tanita Tikarambei ZDF Fernsehgarten, Brisant, mo:ma & mehr?Alles SCOUT !
Hintergrundbild ModeratorHintergrundbild ModeratorNicole Schwalbe alias Lilly Fröhlichbei ARD Brisant, MDR um4, BR Abendschau usw.?Sven Voelpelbei ARD Livenachneun, NDR, BR, WDR & mehr?Felix Beilharzbei ZDF Volle Kanne, BR, DW-TV & mehr?Prof. Dr. Christa Olbrichbei NDR DAS!, ZDF Volle Kanne, WDR Frautv, BR uvm.?Ebenso allesSCOUT !

We specialise in TV promotion for over 25 years … THAT's how long we successfully place
artists/musicians, bands & book authors on television in Germany/Austria & Switzerland.

TV-Promotion

TV Promotion TV Promotion

Scout – taking YOU to TV

Pitching to our well-established journalist and editor network, we secure TV presence and video-podcasts for authors, experts, musicians, and bands primarily in Germany (incl.  Austria/Switzerland if applicable).

We cover daily TV magazines, boulevard TV, cultural/arts or service TV programs, documentaries, reports or primetime shows (talk/music) – so, whether you need promotion for an album, upcoming concerts/tour, a new book (fiction/non-fiction) or a compelling life story: we bring your project to the screen!

Scout’s 26+ years of experience are your key to maximum television presence.

Our TV-PR tool: We use -or create- an EPK (Electronic Press Kit=video), which is a mix of interview sound bites (related to your book/music), concert sequences and/or glimpses into your life, designed to pique the interest of TV editors. This EPK may also be used on the air – in a report, portrait, news clip or trailer.

We make you visible on German television – authentically and in the formats where it matters.

For book authors wondering, "Is my topic relevant for TV?", Scout offers a short, free analysis, because a publishing a book and running a PR campaign are

major investments, and we're happy to honestly assess media suitability and potential for your expertise (or your synopsis/manuscript) beforehand.

EPK Konzepte & Produktion EPK | Film

Scout – preparing YOU for TV

Since 2005, Scout Stephie has been creating EPKs primarily for book authors. Electronic Press Kits, also known as "book films", are the perfect TV PR video in Full HD (broadcast) quality.

We write the EPK script, brief the author about Q&A’s, locations and needed content and instruct the video producer who shoots the film, select the most compelling quotes and sequences, and approve the final video edit.

An EPK is invaluable for any media/TV promotion campaign, but its content is equally suitable for marketing, publishing houses, websites, social media content, bookstores, or even booking. In short: One tool for many platforms.

To ensure the video is top-notch, we work with experienced freelance directors such as Jörg Rositzke or Christoph Mangler. This way, we craft an EPK that lands you on TV and pushes your visibility far beyond it.

Some examples:

  • EPK Author Lilly Fröhlich

    (alias Nicole Schwalbe) Production: Jörg Rositzke

  • EPK Author Jürgen Jörges

    Production: Chris Mangler

  • EPK Author Karina Rey

    Production: Chris Mangler

Add-on Promotion Services

Speaker Speaker

Scout – informing about TV

Since 2016, Stephanie Pierre regularly presents a (virtual) keynote address for renowned speaker/mentor Hermann Scherer’s “Gold” program on the topic "How do I get on television?", which is primarily aimed at book authors and experts.

 

Workshop Workshop

Your Website as a Media Magnet

Maximum visibility after a 60-Minute 1:1 Session/workshop with Stephanie Pierre and Marion Glück.

In this positioning workshop, we bring your expertise and story to light – authentic, genuine, and unique. We refine your USP, your target audience, so that your message becomes crystal clear – and your web presence outlines your expertise and story in a media-targeted fashion.

Workshop Press PR

Cooperating agencies – even more reach for your music & books

In cooperation with Hubtone PR Antje Hübner, we offer labels and musicians/bands/artists the acquisition of press and online articles in the German/Swiss/Austrian and USA markets. Special rates only apply by booking through Scout Promotion. Hubtune PR selects respective clients and music topics separately.

Radio PR Radio PR

Scout – your guide for PR

In cooperation with Angelika Cisek PR, we offer book publishers and authors the acquisition of portrait/talk programs on public radio stations in DE/AT/CH including podcasts, on programs such as SWR / Hessischer Rundfunk / Radio Berlin Brandenburg / NDR / WDR / Saarländischer Rundfunk / Bayerischer Rundfunk / Radio Bremen / Deutschlandradio / MDR Kultur / ORF / SRF… if you're interested, let us know.

Scouts

Scout Stephanie Pierre
Harry Bannoehr
Scout Angelika Cisek

Stephanie Pierre

Siegel Steph 2025 Siegel Scout Promotion

Since 1999, Stephanie Pierre manages her company Scout Promotion – an agency for TV & video promotion in G/S/A. Stephanie’s specialty is to acquire TV shows and reports not just for well-known artists, but also for newcomers and first-timers. Whether author, expert, musician, or bands – we maximize your presence on TV.

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Background/Music: Stephanie Pierre plays organ and had classical vocal training. Under the synonym Mystéfy she released her self-penned jazz songs in 2008 and 2010.

1992 – 1999

Stephanie is a skilled advertising photographer, she then worked as a PR manager for various record labels, organized the 1st Jazzrally event in Dusseldorf. 1995-98, she ran the ZYX Music Promotion Office North (TV/Radio), built ZYX rock promotion department, and initiated joint ventures with radio stations. She was on the road with artists from boybands such as ‘Caught In The Act’ to legendary stars such as Ray Davies (The Kinks). In autumn of 1998, Stephie worked for label SPV (Hanover) for one year as a TV promoter and video commissioner. Then, in November 1999, Stephanie founded Scout Promotion.

Stephanie was also an artist manager, board member of Music Managers Forum (MMF) Germany, and founding member of EC Music Group, a consortium who started the Cologne based music convention ‘Popkomm’ showcase ‘Kick It Like Canada’ (2004-2006).

Since November 1999

Since autumn 2006 Stephanie’s focus is solely on nationwide TV promotion and consulting. From 1999-2016 Scout Promotion was responsible for TV promotion incl. licensing of footage and concerts for Eagle Vision Entertainment. Stephanie has a good network and is active as a speaker (music conventions like Reeperbahnfestival 2010, OCFF Ottawa 2010, Canadian Music Week 2005/2007, Popkomm 2005) – and since 2016 for Hermann Scherer Academy.

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Harry Bannoehr

Already as a ten year-old, the Frankfurt-born Harry Bannoehr was listening to music considered inappropriate for his age: Yes, Johann Sebastian Bach and Frank Zappa - on top, his brother blasted him with Black Sabbath and AC/DC.

This music education left him open to all music genres, and with a strong wish to become both a church organist and a stage hog.

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Harry’s tech affinity showed early in form of a modular synthesizer and an Atari ST. The 80’s brought on his first band: Fake No More played brutal “Heavy-Metal-Bebop”. The switch to the A Cappella scene happened „because it means you don’t have to schlepp instruments“ . For 17 years Harry was a member of “U-Bahn Kontrollöre in tiefgefrorenen Frauenkleidern”, and then dove right into the A Cappella-world of “Rock4” from Netherlands. Also, he was ever fascinated by the view „behind the scenes“- naturally, jobs in management for actors/musicians and in both music and video production followed. Apart from his employment for Scout Promotion, Harry works as a consultant, producer/composer and cutter.

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Angelika Cisek

Angelika was already "breathing PR" while many of us were still creating mixtapes. Her first step into the music industry was in 1989 at Metronome. From product management she moved into radio promotion, and was suddenly right in the thick of it: arranging interviews, accompanying artists across northern Germany, creating schedules. And all this for names like Bon Jovi, Lionel Richie, Ace of Base, Paul Weller, The Cure, and Texas. A solid artist mix.

In 1996, she took the plunge into freedom: freelance radio (and TV) promoter for Universal, Sony, Edel, Island, Motor Music, and many more labels. Since 2006, we've been rocking TV promo together for Scout Promotion – with an almost telepathic understanding because we're a true "dream team."

What makes "Angel" special? Her passion, a love of literature, good music and compelling non-fiction topics. A dry sense of humor. And that ability to connect with people immediately. Even during a phone call, Angel creates a sense of connection – as if you've known her forever. For her, promotion isn't a job, but a true passion: honest, direct, with genuine conviction – that's the only way to make an impact. Angel's favorite band? Tower of Power (groove!). Virtuoso rock music and good pop tunes? Bring them on and turn up the volume!

Some artists, bands, and authors we have taken to TV

Artists | Bands

Patricia Kaas + Tami Neilson + Adam Cohen + Konstantin Wecker + Ray Wilson (Genesis) + Tanita Tikaram + Prince + Jill Barber + Sarah Lesch + The Coronas + Kensington Road + Jaffa Moore + Roger Hodgson (Supertramp) + Felix Räuber + Douwe Bob + Boris Giltburg + Who Killed Bruce Lee + WellBad + The Pretenders + Lucy van Kuhl + David Rauterberg/Rudelsingen + Bruce Cockburn + Ray Davies (The Kinks) + Alice Cooper + John Watts (Fischer-Z) + Cistercian Monks of Stift Heiligenkreuz + Roger Stein + Willy DeVille + Mumiy Troll + Elen + Red Hot Chilli Pipers + Les Stentors + Dornrosen + Tedeschi Trucks Band + Jeff Healey Band + Carlos Nunez + Within Temptation + Patrick Bruel + Gary Moore and many more – plus all CD/DVD releases from Eagle Rock & Eagle Vision since 1999 e.g. Rolling Stones, Paul McCartney, Peter Gabriel, Alan Parsons …

Authors | Experts

David Safier + Jürgen Jörges + Hermann Scherer + Prof. Dr. Sven Voelpel + Prof. Dr. Christa Olbrich + Anne Heintze + Dr. Martin Schlott + Nicole Schwalbe/Lilly Fröhlich + Felix Beilharz + Yared Dibaba + Prof. Dr. Stefan Heusler + Sophie Lauenroth + Sabina Kocherhans + Margret Marincolo + Holger Schüler + Peter Prange + Tim Boltz + Marion Glück + Patricia Staniek + Monica Nunez + Dr. Mareike Awe + Pater Karl Wallner + Marion Bender + Johanna Paungger-Poppe + Monika Schmiderer + Tim Leberecht + Thomas Raab + Herbert Höckel + Anne Hertz + Wiebke Lorenz + Frauke Scheunemann + Prof. Dr. Axel Koch + Hannah Hauser + Winfried Küppers + Antje Hebel …

SCOUT – Taking you to TV in GSA since 1999

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