We specialise in TV promotion for over 25 years … THAT's how long we successfully place
artists/musicians, bands & book authors on television in Germany/Austria & Switzerland.
TV-Promotion
Scout – taking YOU to TV
Pitching to our well-established journalist and editor network, we secure TV presence and video-podcasts for authors, experts, musicians, and bands primarily in Germany (incl. Austria/Switzerland if applicable).
We cover daily TV magazines, boulevard TV, cultural/arts or service TV programs, documentaries, reports or primetime shows (talk/music) – so, whether you need promotion for an album, upcoming concerts/tour, a new book (fiction/non-fiction) or a compelling life story: we bring your project to the screen!
Scout’s 26+ years of experience are your key to maximum television presence.
Our TV-PR tool: We use -or create- an EPK (Electronic Press Kit=video), which is a mix of interview sound bites (related to your book/music), concert sequences and/or glimpses into your life, designed to pique the interest of TV editors. This EPK may also be used on the air – in a report, portrait, news clip or trailer.
We make you visible on German television – authentically and in the formats where it matters.
For book authors wondering, "Is my topic relevant for TV?", Scout offers a short, free analysis, because a publishing a book and running a PR campaign are
major investments, and we're happy to honestly assess media suitability and potential for your expertise (or your synopsis/manuscript) beforehand.
Scout – preparing YOU for TV
Since 2005, Scout Stephie has been creating EPKs primarily for book authors. Electronic Press Kits, also known as "book films", are the perfect TV PR video in Full HD (broadcast) quality.
We write the EPK script, brief the author about Q&A’s, locations and needed content and instruct the video producer who shoots the film, select the most compelling quotes and sequences, and approve the final video edit.
An EPK is invaluable for any media/TV promotion campaign, but its content is equally suitable for marketing, publishing houses, websites, social media content, bookstores, or even booking. In short: One tool for many platforms.
To ensure the video is top-notch, we work with experienced freelance directors such as Jörg Rositzke or Christoph Mangler. This way, we craft an EPK that lands you on TV and pushes your visibility far beyond it.
Some examples:
Add-on Promotion Services
Scout – informing about TV
Since 2016, Stephanie Pierre regularly presents a (virtual) keynote address for renowned speaker/mentor Hermann Scherer’s “Gold” program on the topic "How do I get on television?", which is primarily aimed at book authors and experts.
Your Website as a Media Magnet
Maximum visibility after a 60-Minute 1:1 Session/workshop with Stephanie Pierre and Marion Glück.
In this positioning workshop, we bring your expertise and story to light – authentic, genuine, and unique. We refine your USP, your target audience, so that your message becomes crystal clear – and your web presence outlines your expertise and story in a media-targeted fashion.
Cooperating agencies – even more reach for your music & books
In cooperation with Hubtone PR Antje Hübner, we offer labels and musicians/bands/artists the acquisition of press and online articles in the German/Swiss/Austrian and USA markets. Special rates only apply by booking through Scout Promotion. Hubtune PR selects respective clients and music topics separately.
Scout – your guide for PR
In cooperation with Angelika Cisek PR, we offer book publishers and authors the acquisition of portrait/talk programs on public radio stations in DE/AT/CH including podcasts, on programs such as SWR / Hessischer Rundfunk / Radio Berlin Brandenburg / NDR / WDR / Saarländischer Rundfunk / Bayerischer Rundfunk / Radio Bremen / Deutschlandradio / MDR Kultur / ORF / SRF… if you're interested, let us know.
Scouts
References
Some artists, bands, and authors we have taken to TV
Artists | Bands
Patricia Kaas + Tami Neilson + Adam Cohen + Konstantin Wecker + Ray Wilson (Genesis) + Tanita Tikaram + Prince + Jill Barber + Sarah Lesch + The Coronas + Kensington Road + Jaffa Moore + Roger Hodgson (Supertramp) + Felix Räuber + Douwe Bob + Boris Giltburg + Who Killed Bruce Lee + WellBad + The Pretenders + Lucy van Kuhl + David Rauterberg/Rudelsingen + Bruce Cockburn + Ray Davies (The Kinks) + Alice Cooper + John Watts (Fischer-Z) + Cistercian Monks of Stift Heiligenkreuz + Roger Stein + Willy DeVille + Mumiy Troll + Elen + Red Hot Chilli Pipers + Les Stentors + Dornrosen + Tedeschi Trucks Band + Jeff Healey Band + Carlos Nunez + Within Temptation + Patrick Bruel + Gary Moore and many more – plus all CD/DVD releases from Eagle Rock & Eagle Vision since 1999 e.g. Rolling Stones, Paul McCartney, Peter Gabriel, Alan Parsons …
Authors | Experts
David Safier + Jürgen Jörges + Hermann Scherer + Prof. Dr. Sven Voelpel + Prof. Dr. Christa Olbrich + Anne Heintze + Dr. Martin Schlott + Nicole Schwalbe/Lilly Fröhlich + Felix Beilharz + Yared Dibaba + Prof. Dr. Stefan Heusler + Sophie Lauenroth + Sabina Kocherhans + Margret Marincolo + Holger Schüler + Peter Prange + Tim Boltz + Marion Glück + Patricia Staniek + Monica Nunez + Dr. Mareike Awe + Pater Karl Wallner + Marion Bender + Johanna Paungger-Poppe + Monika Schmiderer + Tim Leberecht + Thomas Raab + Herbert Höckel + Anne Hertz + Wiebke Lorenz + Frauke Scheunemann + Prof. Dr. Axel Koch + Hannah Hauser + Winfried Küppers + Antje Hebel …




